KATE'S INSIDERS
ALTON DULANEY
Wraps His Way to the Top
Armed with tape, a paper cutter ,wrapping paper and tons of creative ingenuity, Alton DuLaney, of Kate’s Paperie, walked away with first prize in 3M’s 2008 “Scotch Brand Most Gifted Wrapper” contest.
DuLaney, awarded a $10,000 cash prize, out wrapped seven other contestants in the annual national gift-wrapping contest in early December sponsored by 3M, the maker of Scotch brand tape. DuLaney and the other contestants were given the challenge to wrap several odd-shaped gifts – a three-tiered candy dish, a set of golf clubs in a caddy bag and finally a baby grand piano. He and the other contestants were judged on three criteria: appearance, technique and speed.
When asked about his secret to wrapping the perfect present, the gift wrapper extraordinaire explained, “measure your paper carefully, use a paper cutter for clean lines and most importantly, no exposed edges, crisp corners and tight folds.”
DuLaney has created and implemented window installations, in-store merchandising and graphic arts for several fashion and luxury goods brands such as Patricia Fields, Asprey and Gucci Group. He joined Kate’s Paperie in 2007 and oversaw the window installations and visual merchandising for all five Kate’s stores. His window installations at Kate’s have stopped passers by to marvel at his masterful and creative use of paper.
The entertainer in DuLaney took center stage when he decided to create a “gift wrap rap” video as a means of self expression and an opportunity to promote Kate’s Paperie. DuLaney showcases his many talents and brings his humor, individual style and creative flair to this video as he continues to wrap – and rap – his way to superstardom!
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Alton DuLaney does the Gift Wrap Rap YouTube.com |
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Under Wraps AM New York, December 16, 2008 |
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Alton DuLaney on CW11 Morning Show CW11 (New York) Morning Show |
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